Google Diversity

This update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites. MozCast recorded a nearly-record 111° temperature and a 50% drop in SERPs with image (universal/vertical) results. The universal result shake-up opened up an organic position on page 1, causing substantial ranking shifts, but it’s likely that this was […]

‎google On The App Store

The presence of news results in SERPs also spiked, and major news sites reported substantial traffic changes. Google confirmed a “broad core algorithm update,” with wide reports of massive impact. It rolled out over the period of about a week, but peaked on August 1-2. Rank tracking tools and webmaster chatter suggested a significant update, […]